New Balance Sonic Welded sneaker launch party at Fred Segal
Sonic 410 for women
New Balance has a new collection of what they’re saying are environmentally friendly sneakers called the Sonic 574 for men and the Sonic 410 for women. These shoes are made using heat and pressure applied to the seams of the pattern pieces, which fuses the shoe together and cuts out waste while making the shoe airtight and watertight. This process is used in place of sewing or gluing.
Intrigued? Head over to Fred Segal Santa Monica Thursday, May 13, and check out the new collection. There will be a special wall build out inspired by the collection, as well as a DJ, cocktails and appetizers. You’ll have to RSVP, though (see below).
Fred Segal Santa Monica
500 Broadway
Santa Monica, CA
May 13, 2010
7:00 p.m. to 10:00 p.m.
RSVP: Cara@RedLightPR.com
