Posts Tagged ‘skinny jeans’

Gap Born to Fit jeans + party

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No doubt you’ve noticed the Gap 1969 “Born to Fit” jeans (named for the company’s founding year) ads around town or in the latest fashion magazine touting the pants as “America’s Best Fitting Premium Jeans.” When something is described as the “best” anything, I’m immediately skeptical. Maybe they’re the best for some, but certainly not for all, and most likely not for me.

Finding a good-fitting jean is not an easy task, as many of you, dear readers, can probably attest to. There’s gaping in the back of the waistband, or the length is too short or too long, or the crotch area bunches, or your butt looks too fat or too flat. And for someone with curves, like me, fitting into any jean that’s too skinny is pretty much a no-go.

So Gap comes along proclaiming its jeans as the “best fitting,” and naturally I said to myself, “Yeah, right!” Well, Gap may have proved me wrong.

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08 2009