Blogger Prom

Pinkberry: The ever-present purveyor of tart frozen yogurt is now offering a take-home container that holds the equivalent of five small servings (prices range from $9.95 to $10.95, depending on the store). You can also purchase toppings to go for $1.95 per container, too. I’m not too sure how the froyo would hold up if placed in a home freezer, but I guess it could work if you were having a party and were planning on eating it soon. The fruit bowl is also a new offering; from the description, it sounds like a reverse cup of froyo, with mostly fruit topped with what Pinkberry is calling Swirly Whip, which is made from the Original tart flavor.

Eat, Breathe, Shop at FIG, Fred Segal Couture and Exhale: Spend more than $500 at Fred Segal Couture and get a complimentary week at Exhale Spa in the Fairmont Miramar Hotel & Bungalows as well as a complimentary FIG Fit breakfast at the hotel’s FIG Restaurant. The FIG Fit menu features health-conscious items such as scarlet quinoa with diced apples, and house-made power bars blended from dates, acai, gogi, pomegranate and hemp seeds. Exhale combines fitness and movement with spa and healing therapies, and if you sign up for one of Exhale’s memberships, you’ll get a $100 credit to Fred Segal Couture. It’s a pretty nice cycle.

Official L.A. Fashion's Night Out shirt designed by FIDM student Marc Blaskovits. From Transmopolis.

There are like a gazillion events happening tomorrow, Sept. 10, for Fashion’s Night Out, and you can find a great list at Mondette. Here are some others that are taking place in Santa Monica, for those of you on the Westside:

Fluxus: The Santa Monica Place store will have a guest DJ, complimentary cupcakes and champagne, an exclusive preview of the Fluxus fall/winter 2010 collection, and a Buy 2, Get 1 Free discount.

395 Santa Monica Place
Santa Monica, CA 90401
6:00 p.m. to 10:00 p.m.

Fred Segal Santa Monica: While the Melrose location does its thing (see the Mondette post), this store will be hosting giveaways and gifts-with-purchase from JET, Sharon Segal, ICON and Line & Dot. There will also be personal styling by Kahi Lee, a debut wall installation by KSwiss, art by ICON, music by DJ OMG and cocktails.

Fred Segal Santa Monica
420 Broadway St.
Santa Monica, CA 90401
7:00 p.m. to 10:00 p.m.

There’s also a bunch of stuff happening at The Grove, which Kelsi of Dedicated Follower of Fashion and Two Point Oh! L.A. has explained. There’s so much going on, I don’t know where to go!

Sonic 410 for women

New Balance has a new collection of what they’re saying are environmentally friendly sneakers called the Sonic 574 for men and the Sonic 410 for women. These shoes are made using heat and pressure applied to the seams of the pattern pieces, which fuses the shoe together and cuts out waste while making the shoe airtight and watertight. This process is used in place of sewing or gluing.

Intrigued? Head over to Fred Segal Santa Monica Thursday, May 13, and check out the new collection. There will be a special wall build out inspired by the collection, as well as a DJ, cocktails and appetizers. You’ll have to RSVP, though (see below).

Fred Segal Santa Monica
500 Broadway
Santa Monica, CA

May 13, 2010
7:00 p.m. to 10:00 p.m.

RSVP: Cara@RedLightPR.com

Wendy Hacker-Moss Jewelry: I love the look of this brand. It’s at once delicate and edgy, with the flowers made from sterling silver wire mesh wrapped around gem stones. Find it at the LACMA Museum Store, Craft and Folk Art Museum, and other places around Los Angeles.

Wendy Hacker-Moss amazonite bouquet ring

Graf & Lantz: Made from merino wool felt, these bags, which include everything from totes to messengers to clutches and even wine bottle carrying cases, have a definite hand-made yet elegant feel. Find it at Zero Minus Plus at Fred Segal Santa Monica, Reform School, and other places around Los Angeles.

Graf & Lantz flap messenger bag

StyleSmith: This local L.A. company makes fancy feather headbands and cute fascinators (like mini hats fastened with a comb to your hair). Run by Kelsi Smith, the brand also carries vintage charm necklaces and lockets. I got a cute bronze necklace with acorn and leaf charms at her Unique L.A. booth. (Full disclosure: Kelsi and I first met via the Twitterverse, and she invited me to attend Unique L.A. as her guest. And, yes, I paid for the necklace.) You can order via the StyleSmith Web site, and if you’re local, you can most likely still get gifts by Christmas if you order by Monday, Dec. 21 (use the contact link to make sure).

StyleSmith crane headband

While I didn’t take a “before” photo of my lashes and brows (those pictures creep me out, though I’m not sure why), I can say I have definitely noticed a difference, especially with my lashes, which are longer and fuller. Now, I started out with a respectable set of lashes, but now they’re even longer, making it even easier to not have to wear mascara — just curl and go, that’s my motto. As for my brows, I just starting noticing new growth, and the Brow Boosting Shaper has made the existing hairs longer. Tara of When Tara Met Blog, who represents the company and who I served on the Blogger Prom committee with, has been using the brow booster with very noticeable results, so I have hope that this bald patch I’ve been trying to grow in forever will be bald no more.

Code.ai was developed by cancer survivors, so it was designed to be hypoallergenic, nonirritating and paraben-free. It also doesn’t discolor skin, which is something I’ve heard other lash-extending products do. And it’s available over the counter, so you don’t need a prescription.

The launch party was held in Fred Segal’s Studio area, which houses the store’s beauty items. There were also drinks and passed appetizers, though I didn’t have much of either (quelle surprise, I know). But Caroline on Crack has a great post about that stuff.

Celebrity brow threader Marco Ochoa was on hand to provide free eyebrow shaping. Since I have my own eyebrow shaper, I chose not to have mine done by Ochoa, though everyone looked great after a proper threading.

Code.ai’s products are pretty reasonably priced (though not cheap), especially compared to Revitalash and Jan Marini. The Lash Extend Serum is $115, the Brow Boosting Shaper is $75, and there’s also a Lash Extend Primer for $40. The thing is, you have to keep using the products to keep those lashes long and brows full because your hair falls out naturally, you know. According to the Code.ai Web site, one bottle should last you three to four months, so I guess it’s not that big of an investment after all.

"Flower Power" ring

I’m not really good at accessorizing. I’d like to be, but I’m just not. But if I were, I’d be rockin’ some of Andrew Hamilton Crawford’s rings and bracelets, which are beautiful and cute at the same time. The line, created by Southern-via-New York designers Andrew Tessier and Chad Crawford, features resin bangles (oval-shaped!) with either a sterling silver or 18-karat gold vermeil overlay and SUPER cute resin cocktail rings. AHC also has some nice necklaces, earrings and men’s items. In Los Angeles, the line is available at Intuition, Fred Segal, Surly Girl and W Hotel The Store. You can buy online, too.

"Leaf" ring

• The Wall Street Journal has a story on Pinkberry’s latest capital infusion: $5.8 million of a $15 million round. Here’s a story I wrote back in February about the froyo biz in L.A.

• Bravo is coming out with a new reality show that will follow the staff at Fred Segal Santa Monica, per Reuters. The network is also premiering “NYC Prep,” which looks like it’ll be a real-life “Gossip Girl” so hopefully we’ll see lots of pretty clothes (and bad behavior!).