If you wear denim — which, let’s face it, is most of us — then you’ve probably been on a life-long quest to find the perfect-fitting pair of jeans. And you may have thought about getting a pair custom made, but that just seems cost-prohibitive.
Well, maybe not.
Downtown Los Angeles’ den.m bar, which opened earlier this year, is offering custom-made jeans at a fraction of normal costs. For about $300, you get to choose your own denim (sourced from the United States, Japan and Europe), pocket lining, thread and hardware (buttons, zippers, rivets, etc.) to be fashioned into the style of your choice cut to the exact dimensions that fit you — all within the span of two weeks. I’d say that’s a pretty good deal, especially for a pair of pants you’ll probably wear a lot for years to come.
Once your measurements have been taken, den.m bar will keep that pattern on hand for future purchases. And if you have a pair of old jeans that you love but they’ve just worn out, bring it in and the folks at den.m bar will use it as a pattern to make you a new pair.
While the store obviously fits both men and women, as evidenced by my first photo, it turns out that most of den.m bar’s customers are men. Why am I not surprised? Ah, to be a single man with disposable income!